Move over fine dining and Michelin-starred restaurants, there’s a new game in town and it’s being led by none other than industry veteran Eric Dee. Known for bringing some of the world’s best culinary brands like Hawker Chan and Mesa to our shores, Dee is once again looking to shake up the status quo with his latest venture.
For those who don’t know, Hawker Chan, which Dee helped launch in 2018, became an overnight sensation when it became the world’s first hawker food stall to earn a Michelin star. In the Philippines, Dee’s efforts saw Hawker Chan gain a loyal following, thanks in part to his ability to innovate and adapt the brand to local tastes.
Similarly, Mesa also made waves in Manila, particularly among locals and foodies who appreciate authentic Filipino cuisine with a modern twist. But while these ventures have been wildly successful, Dee is once again looking to take on new challenges in a daring new industry.
With years of running cloud kitchens, high-end restaurants, and fast food joints under his belt, Dee has been on the lookout for the next big thing. Whether it was exploring new markets or experimenting with new concepts, he’s never been afraid to take the leap. His latest venture promises to pioneer not only innovation but also compliance in an emerging market that the likes of even the most seasoned entrepreneurs have not dared to touch.
With so much experience to draw from, Dee is taking everything he’s learned along the way and pouring it into this new venture. From ensuring that only the highest-quality ingredients are used to keeping a close eye on the finances, he knows that there is no margin for error in this high-risk, high-reward game.
While we don’t know what Dee has up his sleeve just yet, one thing is certain - he’s here to stay. What we do know is that his innovative spirit and drive to make it happen could revolutionize an industry that is just begging for change. For those of us who are curious, this is a story that we’ll be watching closely.