September 26, 2024
Royal Enfield bikes have been a part of Indian automotive enthusiasts lives for decades, and with the changing times, the iconic brand has been working behind the scenes to introduce next-generation motorcycles that can appeal to the modern biker. Following the successful update of the Classic 350, the Chennai-based motorcycle manufacturer is preparing to launch a wide range of new models across different segments and engine capacities.
These upcoming Royal Enfield motorcycles are going to be a mix of new-generation models, direct successors to the current lineup and completely new names. Interestingly, most of these upcoming launches will be high-volume products focusing on the mid-size motorcycle segment that offers great scope for growth in terms of sales and profitability.
Royal Enfield has a wide portfolio of products in the pipeline and it seems the mid-size motorcycle segment is about to see a big expansion. In addition to its 350 cc lineup, the company has plans to introduce higher-displacement bikes to complement these offerings. This might also lead to premiumization in the brands portfolio to yield higher profit margins.
According to sources, the firm is currently focusing on a revised development strategy with high local content, allowing for competitive pricing. While we can expect some of these bikes to emerge in the near term, others will make their way to the Indian market by the end of 2025, and the rest will arrive thereafter. Here are some of the key models poised to create a ripple in the Indian bike market in the coming years.
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