Bungie, the iconic game development studio, has made a name for itself by creating fascinating and immersive gaming experiences. In recent times, the gaming community has witnessed several of its popular titles under the Halo franchise among others. But news has been circulating about another highly anticipated game they've been working on – Marathon.
According to sources closely tied to the game development process, Bungie seems to be taking an unorthodox approach to pricing. A previously speculative launch price for Marathon was seen as a mystery to many gamers awaiting the long-awaited game. This mystery has now been taken care of, with latest updates suggesting that their newest game appears to be eying an incredibly surprising price tag upon launch – an estimated $40.
At $40, Bungie’s price strategy would be quite the deviation from modern games, which frequently command $60 prices upon launch. While this move does carry some degree of uncertainty in terms of the studio’s projected profits, most critics seem to agree on one point – Marathon is now an imminent buy for even the most hesitant gamers upon its release.
It’s also crucial to consider that Marathon belongs to a storied gaming franchise, which commands immense respect and adoration from gamers worldwide. An aggressive price positioning like this may be interpreted as an admission that consumers have had enough of games’ exponentially increasing prices, which continue to be a topic of heated debate within the gaming sphere.
This move might come as no surprise to those who know the past glory and commercial successes these gaming veterans have orchestrated. Other popular titles like Halo and Destiny, which brought an unparalleled scale of gaming to a vast pool of users globally, would seemingly justify Bungie’s favorable position.
Although these are still unofficial and unconfirmed reports, Marathon appears to be all set to take over a solid chunk of the contemporary gaming landscape at what seems like a very fair price. Once released, we would be eager to know if their launch strategy actually influences the gaming dynamics on many platforms.