January 14, 2025
General Motors is officially getting into Formula 1 with TWG Motorsports, under their luxury car brand Cadillac, and this move is set to change the face of the sport. Just last week, GM announced that it has plans to formulate a new company specific to building powertrains for this new Cadillac F1 project, and the news has sent shockwaves throughout the racing community.
According to the press release, GM has named Russ O'Blenes as the new division's CEO, and with over 30 years of experience, O'Blenes is currently director of the GM Motorsports Propulsion and Performance team. Dan Towriss, CEO of TWG Motorsports said of O'Blenes, 'We're delighted to welcome Russ to this pivotal role. His expertise and leadership will be instrumental as we lay the foundation for Cadillac’s Formula 1 journey. Together with Team Principal Graeme Lowdon, they will lead the team in setting new standards of performance and innovation in the sport.'
In O'Blenes' statement, he added 'I am truly excited to have the opportunity to build and lead the team that will bring an American built F1 power unit to the grid. GM PPU is currently ramping up its team and is hiring in all areas of the business.' While GM has a limited history regarding F1, GM is ready to take the international motor race by storm.
Last week, GM signalled it was ready to build its own F1 cars and power units by 2030, and the company has not yet revealed an official timeline on when the engines will be ready, but GM is sure to become competitive following the years-long process leading up to their F1 debut. The latest venture will see GM Performance Power Units LLC contribute to the project by offering a 'full works' team for Cadillac to explore this new motor racing experience.
The announcement has sparked excitement among racing fans, who are eager to see how Cadillac will perform in the highly competitive world of Formula 1. With its rich history of producing high-performance vehicles, Cadillac is well-positioned to make a significant impact in the sport. As the company continues to build its team and develop its power units, fans can expect to see some thrilling races in the years to come.
For now, details about the project are still scarce, but one thing is certain - Cadillac's entry into Formula 1 is a game-changer for the sport. As the company works towards its goal of competing at the highest level, racing fans around the world will be watching with bated breath to see how this American luxury brand will fare against the best teams in the world.
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