HYDRAA commissioner A.V. Ranganath has set a six-day deadline for advertising agencies to remove all illegal advertisement hoardings in a bid to curb the menace of unauthorized outdoor advertising in the city.
The move comes after repeated warnings to the agencies to comply with the rules and regulations governing outdoor advertising in the city. Despite the warnings, many agencies have continued to flout the rules, leading to a proliferation of illegal hoardings that have become an eyesore for the citizens.
The commissioner has made it clear that any agency that fails to comply with the deadline will face penalties, including fines and cancellation of licenses. The agencies have been told to remove all hoardings that do not have the necessary permissions and approvals, and to ensure that all future advertisements are put up only after obtaining the required clearances.
The crackdown on illegal hoardings is part of a larger effort by the city authorities to beautify the city and improve its aesthetic appeal. The city has been plagued by the problem of illegal hoardings for many years, with many agencies putting up massive billboards and hoardings without obtaining the necessary permissions.
The problem has not only led to a deterioration in the citys aesthetic appeal, but has also posed a threat to public safety. Many of the hoardings are put up in a haphazard manner, without proper supports or foundations, and have been known to collapse during strong winds or rains, causing damage to property and injury to people.
The city authorities have been working to address the problem, and the setting of a deadline for the removal of illegal hoardings is a significant step in this direction. The authorities have also been working to create awareness among the citizens about the importance of complying with the rules and regulations governing outdoor advertising.
The effort to remove illegal hoardings is also expected to provide a boost to the citys revenues. The city authorities are expected to earn significant revenues from the issuance of permits and approvals for outdoor advertising, and the crackdown on illegal hoardings is expected to reduce the loss of revenues due to unauthorized advertising.
Overall, the setting of a deadline for the removal of illegal hoardings is a welcome move, and is expected to have a positive impact on the citys aesthetic appeal and public safety. The city authorities must ensure that the deadline is enforced strictly, and that all agencies are made to comply with the rules and regulations governing outdoor advertising.