Nearly half of businesses are now hit by deepfake audio and video scams, research revealed. The rise of this type of scam has been alarming, with 46% of companies reporting that they have been targeted by deepfakes, up from just 22% in the previous year. This staggering increase highlights the growing sophistication and accessibility of deepfake technology.
Deepfakes typically involve creating a fake video or audio clip that appears to be of someone else, often using AI algorithms to manipulate the recording. While they can be used for entertainment purposes, they can also be used to impersonate executives, steal sensitive information, or conduct phishing attacks.
According to the research, deepfake scams are becoming increasingly common in the business world, with many companies falling victim to this type of attack. The most common types of deepfake scams include fake calls from executives, fake videos of employees, and fake audio recordings of meetings.
The damage caused by deepfake scams can be significant, ranging from financial loss to reputational damage. In some cases, deepfakes have been used to trick employees into transferring large sums of money to fake accounts. In other cases, they have been used to steal sensitive information or disrupt business operations.
Experts are warning businesses to be vigilant and to take steps to protect themselves from deepfake scams. This includes using AI-powered software to detect and flag deepfakes, as well as educating employees on how to identify and report suspicious activity.
While the threat of deepfake scams is real, there are ways for businesses to protect themselves. By staying informed and taking proactive steps, companies can reduce the risk of falling victim to this type of attack.