I Spent Thousands on Beauty Products in the US But Here's What I Really Found

While more and more products are available globally, there are still treasures to be found on a US drugstore trolley dash. 'Which beauty products should I buy in America?” is something I’m asked almost weekly, and my response has become ever more muted.

Whereas a trolley dash around a US drugstore once represented the highlight of an American trip, it now offers less than ever in the way of exclusivity. That thrilling feeling of searching high and low for that one rare beauty product is slowly fading away.

The frenzied acquisition of niche beauty brands by global multinationals, the return of Sephora to the UK, plus the availability of practically anything on Amazon marketplace (albeit at an import premium), means that securing great quality products not already available in the UK has become challenging.

But that doesn't mean there's nothing left to discover. With persistence and patience, you can still find beauty gems on the shelves of American beauty stores that aren't easily available in other parts of the world. And it's these products that make the trolley dash still worth doing.

In this article, we'll explore some of the lesser-known American beauty products that are still hard to find outside the US. Whether you're travelling across the Atlantic or looking to spice up your beauty routine, these products are definitely worth checking out.

From soothing skin treatments to vibrant beauty trends, these exclusives demonstrate the rich and diverse landscape of American beauty that's still worth investigating.

So, the next time you're wandering down a US drugstore aisle, don't be discouraged if the shelves aren't filled with unfamiliar products. Take your time and dig deep – you never know what beauty treasure you might uncover.