Is AEW's Future Riding on the Backs of Jon Moxley?

October 19, 2024

With the ever-changing landscape of professional wrestling, All Elite Wrestling (AEW) has found itself at a critical juncture. The promotion, which burst onto the scene in 2019, has experienced a rapid ascent to the top of the wrestling world. However, in recent months, AEW has faced stagnant viewership numbers and a perceived creative decline. In an effort to reinvigorate its product and captivate its audience, AEW has turned to a familiar face: Jon Moxley.

In many ways, Jon Moxley is the embodiment of AEW's anti-establishment ethos. A true wrestling outlaw, Moxley has built a career on his unapologetic in-ring style and unbridled passion. Since joining AEW in 2019, Moxley has been a driving force behind the promotion's success, capturing the AEW World Championship on multiple occasions and consistently delivering critically acclaimed matches.

As AEW navigates its current creative slump, the promotion is relying heavily on Moxley to jump-start interest in its product. He is front and center of everything AEW is doing right now, from main eventing pay-per-views to featuring prominently on the company's flagship television show, Dynamite. This increased focus on Moxley is a calculated move by AEW, as the promotion seeks to capitalize on his immense popularity and in-ring prowess.

The decision to lean on Moxley also speaks to the promotion's broader creative vision. AEW has long prided itself on its focus on in-ring storytelling and innovative matchmaking. By featuring Moxley in a variety of high-profile matches and storylines, AEW is hoping to rekindle the sense of excitement and urgency that defined its early days. This approach also allows the promotion to showcase its deep roster, as Moxley is frequently paired with up-and-coming talent and established stars alike.

While some may view AEW's reliance on Moxley as a sign of stagnation or desperation, it's clear that the promotion is merely playing to its strengths. Moxley is a proven commodity, with a decades-long track record of delivering exceptional performances. By positioning him at the forefront of its product, AEW is able to tap into his vast well of charisma and talent, potentially reigniting the spark that has been missing from its shows in recent months.

Ultimately, AEW's decision to lean on Jon Moxley is a savvy move that could pay significant dividends for the promotion. As the professional wrestling landscape continues to evolve, AEW will need to adapt and innovate in order to stay ahead of the curve. With Moxley leading the charge, the promotion is well-equipped to overcome its current challenges and emerge stronger than ever.

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