Kpop Fans Left Reeling As NewJeans Record Label Tries To Shut Down Their Side Hustles

January 14, 2025

NewJeans are still locked in a legal tussle with record label ADOR over their contract and the latest development has left fans of the K-pop girl group worried about their future.

The news that ADOR has filed an injunction to stop NewJeans from engaging in independent brand deals has sparked a heated debate among fans and industry insiders alike.

At the center of the controversy is the contractual agreement between NewJeans and ADOR, which has been the subject of dispute for months now.

According to sources close to the matter, the contract in question has been deemed unfair by many, with some clauses that seem to favor the record label at the expense of the group members.

One of the main points of contention is the issue of compensation, with NewJeans allegedly receiving a smaller percentage of the profits from their music and merchandise sales compared to what is standard in the industry.

In an effort to take control of their finances and career, the members of NewJeans have been exploring alternative revenue streams, including independent brand deals and solo projects.

However, it appears that ADOR is not willing to let them have their way, as evident from the recent injunction filing.

The record label claims that the group members are contractually obligated tosecure approval from ADOR before engaging in any external activities, including brand endorsements and solo music releases.

But NewJeans and their representatives argue that the contract is oppressive and that the group members should be free to pursue their own interests and make their own decisions about their careers.

The dispute has sparked a wider conversation about the fairness of contracts in the K-pop industry, with many calling for greater transparency and protection for idols.

Fans of NewJeans have taken to social media to express their support for the group, using hashtags such as #FreeNewJeans and #JusticeForNewJeans to raise awareness about the issue.

As the legal battle between NewJeans and ADOR continues to unfold, one thing is clear: the outcome will have significant implications not just for the group, but for the entire K-pop industry.

Will NewJeans be able to break free from their contract and forge their own paths, or will ADOR succeed in maintaining control over the group?

Only time will tell, but one thing is for sure: the fate of NewJeans and the future of the K-pop industry hang in the balance.

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