Marks and Spencer has sparked outrage on social media after a picture of its Extra Thick Pistachio and Milk Chocolate Egg was shared online, with many shoppers expressing their shock and disappointment at the price tag.
The luxury Easter egg, which features a thick and creamy pistachio and milk chocolate shell, is part of M&S's premium Easter range, but its price has left many shoppers feeling stunned and unimpressed.
According to reports, the Extra Thick Pistachio and Milk Chocolate Egg is priced at a whopping £20, which many shoppers feel is excessive and unreasonable for an Easter egg, regardless of its quality or ingredients.
Shoppers took to social media to express their outrage and disappointment, with many calling on M&S to reconsider its pricing strategy and make its products more affordable for the average consumer.
One shopper wrote, 'I love M&S, but £20 for an Easter egg is just ridiculous. I don't care how thick and creamy the chocolate is, it's just not worth that kind of money.' Another shopper added, 'I'm all for treating myself to a nice Easter egg, but £20 is just too much. I'll be looking elsewhere for a more affordable option.'
Despite the backlash, M&S has defended its pricing strategy, saying that the quality and craftsmanship that goes into making its luxury Easter eggs justifies the higher price tag.
An M&S spokesperson said, 'Our Extra Thick Pistachio and Milk Chocolate Egg is a premium product made with the finest ingredients and crafted with care and attention to detail. We believe that the quality and uniqueness of our product justifies the price, and we're confident that our customers will appreciate the value and luxury that it offers.'
However, not all shoppers are convinced, and many are calling on M&S to reconsider its pricing strategy and make its products more affordable for the average consumer. As one shopper put it, 'I love M&S, but I'm not made of money. I want to be able to enjoy a nice Easter egg without breaking the bank.'
Only time will tell if M&S will listen to its customers and adjust its pricing strategy, but for now, it seems that the Extra Thick Pistachio and Milk Chocolate Egg will remain a luxury item that's out of reach for many shoppers.