October 7, 2024
Making chai is an art that is woven into the fabric of every corner of India. Yet, it is a profession that remained largely unglamorized until Simran, a former beauty pageant winner, opened her tea stall in the bustling streets of Lucknow.
Gupta, who has been crowned as Miss Gorakhpur, grabbed the national spotlight once again after a video of her tea stall went viral on social media.
Shared by popular food blogging channel The Hungry Panjabi, the video shows Simran sipping on the perfect blend of spices and taking sips of the tea, just like an expert.
While making tea is a routine task for many small-time vendors on the streets of Lucknow, what sets Gupta apart from them is the high-end quality and flavors she offers at an affordable price.
Gupta is part of a rising wave of entrepreneurs who have turned tea-selling into a trendy business venture.
Today, small-time tea vendors like Gupta are not just making chai; they are brewing an experience that appeals to young Indians, who are always in search of something new and unique.
Take, for example, the rising popularity of street food in India. It is an industry that has slowly started gaining popularity in the last five years.
The popularity of street food has also taken a leaf from the book of the west, where street food vendors are celebrated for their innovation and creativity.
Simran is one such example. As an ex-model, she brings a certain level of elegance and sophistication to the age-old profession of tea-selling.
She uses high-quality ingredients and has perfected the art of making tea to make it worthy of the digital screens of India’s Instagram-obsessed youth.
After tasting Simran's tea, many claim that they will never go back to regular chai vendors again.
Somewhere between the nostalgia of India's chai culture and the modernity of the digital era, lies the magic of Simran's tea stall, drawing in everyone who taste buds yearn for a little bit of nostalgia mixed with a healthy dose of contemporary flavors.
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