September 25, 2024
Recognized as a trailblazer in the organic movement, Nature's Path, North America's leading organic breakfast and snack food brand, has taken a significant step forward in its mission to prioritize people and planetary health with the launch of its Regenerative Organic Certified (ROC) Flavored Oatmeal line in two standout flavors: Berries & Cream and Dark Chocolate & Cocoa.
This new innovative breakfast offering combines high-quality, regenerative organic ingredients with delicious and inviting flavors, making it a convenient and guilt-free choice for consumers who want to contribute to a brighter future for themselves and the planet. The product line is an essential addition to the brand's portfolio, which offers consumers an easy way to adopt healthier eating habits and sustainable living practices.
"The food we choose to eat has a significant impact on the future of the planet, and conventional agriculture systems have eroded our soils and negatively impacted biodiversity," said Jyoti Stephens, VP of Mission and Strategy at Nature's Path. "Regenerative organic farming has the potential to help reverse these negative impacts."
According to Nature's Path, the conventional agriculture system has several negative effects on the environment, such as soil erosion, decreased biodiversity, and loss of ecosystem services. Moreover, the current agriculture practices account for nearly one-quarter of global greenhouse gas emissions and are the primary driver of deforestation. Regenerative organic farming, on the other hand, offers a promising solution by using practices that foster soil health, conserve biodiversity, and sequester climate-changing carbon.
To bring this new product line to market, Nature's Path partnered with the Regenerative Organic Alliance, a leader in promoting regenerative organic practices and certification. The ROC certification process is a comprehensive process that assesses the social, environmental, and animal welfare aspects of farming practices, ensuring that farms adhere to high standards of regenerative organic production.
The launch of Nature's Path ROC Flavored Oatmeal line serves as a testament to the brand's dedication to revolutionizing the food industry and transforming the way we eat breakfast. This exciting development showcases the brand's commitment to pushing boundaries, breaking new ground, and challenging industry norms. By prioritizing regenerative organic farming practices, Nature's Path inspires consumers to consider the significant impact of their purchases on the environment and promotes healthier food systems for generations to come.
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