January 8, 2025
According to the Incisiv 2025 Connected Retail Experience Study, retailers are focused on technology to improve associate productivity. The study reveals that the number of retailers deploying mobile apps will double by 2026, highlighting the significant role that mobility will play in driving associate productivity.
The 2025 Connected Retail Experience Study: Mobility is Driving Associate Productivity by Incisiv, conducted in partnership with various retail industry leaders, provides insights into the current state of retail technology and its future directions. The study found that retailers are prioritizing investments in mobile technologies to enhance the shopping experience, improve operational efficiency, and increase employee productivity.
The rapid growth of mobile apps in retail is expected to transform the way associates work and interact with customers. By leveraging mobile devices and apps, retailers can streamline tasks, reduce paperwork, and provide associates with real-time access to critical information, enabling them to make more informed decisions and deliver better customer service.
The study also highlights the importance of associate productivity in driving sales, customer satisfaction, and overall business performance. As retailers continue to navigate the complexities of the digital age, they are recognizing the need to empower their associates with the right tools and technologies to succeed in an increasingly competitive market.
With the rise of mobile apps, retailers can expect to see significant improvements in associate engagement, customer experience, and operational efficiency. The study?s findings suggest that retailers who invest in mobile technologies will be better positioned to drive business growth, improve customer loyalty, and stay ahead of the competition.
In addition to the growth of mobile apps, the study also explores other trends and technologies that are shaping the retail industry, including artificial intelligence, augmented reality, and the Internet of Things (IoT). As retailers continue to evolve and adapt to changing consumer behaviors and technological advancements, the importance of staying connected and informed will only continue to grow.
The Incisiv 2025 Connected Retail Experience Study provides valuable insights and recommendations for retailers looking to navigate the complexities of the digital age and stay ahead of the curve. By prioritizing investments in mobile technologies and other emerging trends, retailers can unlock new opportunities for growth, improve customer satisfaction, and drive long-term success.
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