SAAS NORTH Insiders Reveal the Brutal Truth: What Really Happens When Your Startup Fails

The SAAS NORTH conference is just around the corner, and this year, the founders of Applyboard, Samplr, and Certn are set to take the BetaKit Keynote Stage by storm. But they won’t be talking about their successes — the fundraising victories, the customer acquisition milestones, or the Hockey Stick growth curves. No, this time, they’ll be talking about the hard stuff: the failures, the setbacks, and the lessons learned the hard way. They’ll be talking about what really happens when your startup fails, and how you can pick up the pieces and keep moving forward.

For anyone who has ever been part of a startup, the fear of failure is a constant companion. It’s the elephant in the room, the ghost in the machine, the nagging voice in the back of your head. What if my idea isn’t good enough? What if I run out of money? What if I fail?

But the truth is, failure is not the end of the world. In fact, it can be a transformative experience that teaches you more about yourself, your business, and your market than any success ever could. And the founders of Applyboard, Samplr, and Certn know this firsthand.

Applyboard, a startup that helps international students apply to universities around the world, has seen its fair share of challenges. From navigating complex visa requirements to dealing with bureaucratic red tape, the company has had to overcome numerous obstacles to achieve success. But according to its founders, it was the failures, not the successes, that taught them the most about resilience, determination, and innovation.

Samplr, a company that helps businesses collect and analyze customer feedback, has also experienced its fair share of setbacks. From struggling to find product-market fit to dealing with the challenges of scaling, the company has had to adapt and evolve to stay ahead of the curve. But through it all, its founders have remained committed to their vision, using each failure as an opportunity to learn and grow.

Certn, a startup that helps businesses verify the identity and credentials of their customers, has also faced significant challenges. From navigating complex regulatory requirements to dealing with the challenges of building a scalable business, the company has had to overcome numerous hurdles to achieve success. But according to its founders, it was the failures, not the successes, that taught them the most about perseverance, creativity, and innovation.

So what can attendees expect to learn from these SAAS NORTH keynote speakers? They can expect to hear the unvarnished truth about what really happens when your startup fails, and how you can use those failures as a catalyst for growth and innovation. They can expect to learn about the strategies and tactics that these founders used to overcome their own failures, and how they can apply those same strategies to their own businesses. And they can expect to be inspired by the stories of these founders, who have been to the depths of failure and back again, and have emerged stronger, wiser, and more resilient as a result.

So if you’re a startup founder, or an entrepreneur, or simply someone who is curious about the world of SAAS, then you won’t want to miss this keynote. It’s going to be a raw, honest, and inspiring conversation about the realities of startup life, and how you can use those realities to fuel your own growth and success.