September 13, 2024
NEW YORK--(BUSINESS WIRE)--Sep 12, 2024--Innovid, a leading provider of connected TV and video advertising solutions, has launched a groundbreaking in-platform solution that enables seamless QR code creation, delivery, measurement, and optimization. This innovative technology is poised to revolutionize the way brands interact with their customers and measure the effectiveness of their advertising campaigns.
The new solution offers a comprehensive suite of tools that empower marketers to design, build, and deploy QR codes that can be easily integrated into their advertising campaigns. With Innovid's platform, brands can create custom QR codes that align with their unique branding and messaging, and track engagement metrics in real-time.
One of the key benefits of Innovid's solution is its ability to measure the effectiveness of QR code campaigns. By leveraging advanced data analytics and machine learning algorithms, the platform provides actionable insights that enable marketers to optimize their campaigns and improve ROI. Marketers can track engagement metrics such as scans, clicks, and conversions, and use this data to inform future campaign decisions.
Additionally, Innovid's platform provides seamless integration with existing marketing systems, allowing brands to easily deploy QR codes across multiple channels and devices. The platform supports a wide range of QR code types, including static, dynamic, and video QR codes, giving marketers the flexibility to choose the most effective format for their campaigns.
"We're thrilled to launch this innovative solution that empowers marketers to unlock the full potential of QR code marketing," said Zvika Netter, CEO of Innovid. "Our platform provides a comprehensive suite of tools that enable brands to create, deliver, measure, and optimize QR code campaigns with ease and precision."
The launch of Innovid's in-platform QR code solution comes at a time when QR code adoption is on the rise. According to recent research, the use of QR codes in marketing campaigns has increased by 40% over the past year, as brands seek to create more interactive and engaging customer experiences.
By providing a seamless and intuitive platform for QR code creation, delivery, measurement, and optimization, Innovid is poised to capitalize on this trend and help brands unlock the full potential of QR code marketing. For more information about Innovid's in-platform QR code solution, please visit the company's website.
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