October 16, 2024
Adam Levine and wife Behati Prinsloo's tequila brand, Calirosa Tequila, has been making waves in the spirits industry with its unique blend of traditional Mexican tequila-making techniques and California-inspired flavor profiles. However, the latest development in the world of Calirosa Tequila has left fans eagerly anticipating what's to come. The brand has been acquired by Amass Brands Group, a leading company in the alcohol world.
The acquisition comes as no surprise, given Amass Brands Group's impressive portfolio of successful spirits brands. As a forward-thinking company, Amass is known for identifying and nurturing innovative brands that showcase true craftsmanship and character. Calirosa Tequila, with its distinct identity and commitment to quality, is a perfect fit for the Amass family.
For those familiar with Calirosa Tequila, the brand's inception dates back to 2018 when Maroon 5 frontman Adam Levine and Victoria's Secret model Behati Prinsloo partnered with the Real Family to launch their tequila brand. The Real Family's expertise in tequila-making, combined with the star power and enthusiasm of Levine and Prinsloo, helped propel Calirosa Tequila into the limelight.
Since its release, Calirosa Tequila has gained a loyal following and garnered praise for its unique offerings, such as the Calirosa Rosa Blanco and the Calirosa Anejo. With its strong foundation and the added support of Amass Brands Group, Calirosa Tequila is poised for continued growth and success.
As news of the acquisition spreads, fans of Calirosa Tequila can rest assured that the brand's commitment to quality and its bold, California-inspired flavor profiles will remain intact. The backing of Amass Brands Group will undoubtedly provide Calirosa Tequila with increased resources and opportunities to expand its reach and challenge traditional tequila norms. Whether you're a longtime fan of Calirosa Tequila or simply a spirits enthusiast looking for something new, the future is certainly bright for this beloved tequila brand.
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