Someone Just Paid a Whopping Rs. 1.31 Crore for This Special Mahindra Thar Roxx - See Why

The Indian automotive market is known for its love of unique and special edition vehicles, and when there's an auction involved, the stakes are always high. In a recent development, Mahindra & Mahindra auctioned the first customer unit of the highly anticipated Thar Roxx, which witnessed an unbelievable bidding frenzy. The first customer unit, carrying the prestigious VIN 0001 serial number, finally went under the hammer for a staggering Rs. 1.31 crore.

The Mahindra Thar Roxx is the range-topping AX7 L diesel 4WD AT variant, and its winning bidder must have been absolutely thrilled to take home this piece of automotive history. The proceeds from this auction will go to a good cause, which adds to the satisfaction of owning a limited-edition vehicle.

The Mahindra Thar Roxx is an exclusive trim level of the Thar, boasting numerous upgrades and distinctive styling cues that set it apart from its standard counterparts. Being the first customer unit, this vehicle holds immense historical significance, and its owner can take pride in being part of the iconic Thar lineage.

For Mahindra & Mahindra, this development marks a significant milestone in the Thar's journey, underscoring the model's immense popularity and the brand's dedication to creating exclusive offerings that cater to the discerning tastes of its customers. As more information about the auction and the winning bidder becomes available, car enthusiasts will undoubtedly keep a close eye on the Mahindra Thar Roxx and its journey in the Indian automotive landscape.