October 18, 2024
India’s Department of Telecommunications (DoT) has recently announced plans to bring telemarketers under regulatory control in a bid to curb the rising issues of pesky messages and calls. The move, which aims to fix accountability and ensure that telemarketers operate within a well-defined framework, has been welcomed by many who are fed up with receiving unsolicited calls and messages.
According to reports, the DoT has sought recommendations from telecom regulator TRAI on the framework for regulating telemarketers through an authorisation mechanism. This move is seen as a significant step towards addressing the growing problem of spam calls and messages that have become a major nuisance for many Indians.
The issue of spam calls and messages has been a long-standing one in India, with many people receiving multiple calls and messages every day from unknown numbers. These calls and messages often contain promotional offers, scams, and other forms of unwanted communication that can be frustrating and disturbing.
Despite efforts by telecom companies to block spam calls and messages, the problem persists. However, with the advent of artificial intelligence (AI) technology, there is hope that a more effective solution can be found. AI-powered systems can analyze patterns and behavior to identify and block spam calls and messages more effectively than traditional methods.
According to GSMA DG Matts Granryd, AI can revolutionize the fight against spam and fraudulent calls. “AI can help to identify and block spam calls and messages more effectively than traditional methods,” he said. “By analyzing patterns and behavior, AI-powered systems can quickly identify and block suspicious activity, reducing the number of spam calls and messages that reach consumers.”
The use of AI technology to combat spam calls and messages is not new. In recent years, many telecom companies have started using AI-powered systems to identify and block spam calls and messages. However, the effectiveness of these systems can vary, and there is still a need for a more comprehensive solution that can address the root cause of the problem.
By bringing telemarketers under regulatory control, the DoT hopes to fix accountability and ensure that telemarketers operate within a well-defined framework. This move is expected to reduce the number of spam calls and messages that are sent out every day, providing relief to consumers who are tired of receiving unsolicited communication.
While the use of AI technology is seen as a key solution to the problem of spam calls and messages, there are also concerns about the impact of such technology on privacy and security. As AI-powered systems become more prevalent, there is a risk that they could be used to collect and analyze personal data without consent.
However, experts say that the benefits of using AI technology to combat spam calls and messages far outweigh the risks. “The use of AI technology to combat spam calls and messages is a welcome move,” said one expert. “By analyzing patterns and behavior, AI-powered systems can quickly identify and block suspicious activity, reducing the number of spam calls and messages that reach consumers.”
As the DoT and TRAI work to develop a framework for regulating telemarketers through an authorisation mechanism, there is hope that the problem of spam calls and messages can be brought under control. With the help of AI technology, it is possible that spam calls and messages can become a thing of the past, providing relief to consumers who are tired of receiving unsolicited communication.
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