Step Inside the Secretive NYC Studio Where Ultra-Exclusive $3 Million Rolls-Royces Are Born

Rolls-Royce, the iconic British luxury car marque, has just unveiled its third ‘Private Office’ outside of the U.K. in none other than the city that never sleeps: New York City. This highly exclusive, invitation-only studio promises to take car enthusiasts on a bespoke automotive journey like no other, pushing the boundaries of ultra-luxury and tailor-made design.

This third ‘Private Office’ for Rolls-Royce marks a significant milestone for the brand, allowing select individuals to sit down with world-class designers, skilfully crafting one-of-a-kind automotive creations that can be worth upwards of $3 million. Inside the New York studio, clients will experience a world of sophisticated design, elevated craftsmanship, and meticulous attention to detail that has made the Rolls-Royce name synonymous with high-end luxury.

Located in a prime location within the city, the ‘Private Office’ serves as an exclusive portal for American patrons to explore the apex of Rolls-Royce ownership, which undoubtedly sets the tone for their refined automotive preferences. Every design choice made here is steeped in meaningful heritage and rich legacy, a seamless blend that combines century-old tradition with the most innovative design solutions of the modern era.

Upon entering this intimate setting, discerning Rolls-Royce patrons are treated to a comprehensive, intuitive way to immerse themselves in their dream car’s bespoke process, each journey set against the elaborate backdrop of New York City. That these elite car connoisseurs get to draw from an exhaustive array of the finest precious materials, all within their grasp to unleash on their chosen Rolls-Royce canvas, creates yet another special dimension to their interactions with the ‘Private Office’.

Representing an innovative platform through which the brand strengthens its relationship with U.S. clients, this unique, Manhattan-based site positions Rolls-Royce squarely at the epicentre of the global bespoke luxury car market, perfectly balanced between their proud heritage and the highly cosmopolitan setting of the Big Apple. Rolls-Royce has truly raised the bar for its New York City-based clientele, affording them the exclusive privilege of closely interacting with and refining the design nuances that they envision in their custom-made luxury car wonder.