September 19, 2024
IT’S IN the name: baking soda. You use it to make bread and other baked goods rise in the oven. While many people have heard of the multiple uses of baking soda, Arm & Hammer proudly displays in their new label that there are more than 100 uses for it.
Baking soda, also known as sodium bicarbonate, has been in use for centuries, dating back to ancient Egypt. The versatility of this simple household item is what makes it an essential product to have in every home. From cooking to cleaning, and from health to beauty, baking soda has proven to be a solution for everyday problems.
Arm & Hammer, a prominent brand that has been producing baking soda for years, decided to reveal the multitude of uses of this product through their new packaging. The brand promises that the information available on their website, social media, and even packaging will be updated and added to regularly, showcasing the various innovative and surprising ways customers have found to use baking soda.
According to the company's website, some of the conventional uses for baking soda include baking, but also natural odor absorption and carpet deodorizing. Consumers also use it to soothe heartburn, whiten teeth and polish jewelry. This comes as no surprise, given the natural properties of baking soda that make it a neutralizer of acidic substances and provide odour-absorbing capacity.
Other, less well-known uses of baking soda are creating homemade hair care products, making cat litter and used as a natural insecticide for your garden. It is clear that baking soda's unique properties make it a house-hacking treasure for household users seeking a cheap, chemical-free solution for various tasks.
Arm & Hammer points out some smart house hacks for use with baking soda that users can do: add it to your laundry as a softener; scrub the sink with it and then clean with soap for shiny surface; mix baking soda into the soil around bulbs to boost their blooming.
With the addition of user-generated tips and suggestions on Arm & Hammer’s newest outreach and social media strategies in 2023, the diverse uses of baking soda have been brought to the spotlight once more. By working together with their customers to raise awareness of the importance and versatility of this ordinary product, they make the statement that house-hacking is evolving and becoming sophisticated. Their goals range from demonstrating environmentally friendly alternatives, increasing brand profile through public sharing of ordinary products used in unusual ways, and enhancing customer loyalty.
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