Amidst the increasing buzz and anticipation around Allu Arjun's upcoming film Pushpa: The Rule, the team recently made a seemingly unusual choice for the trailer's launch venue. The city of Patna, a place not typically associated with high-profile Bollywood events, was handpicked for the prestigious release. The choice may have raised some eyebrows, but the decision-makers behind this move might be onto something here.
Delving deeper into the reasoning behind this unexpected choice, a source close to the production team revealed that Patna was specifically chosen because it is a city that most aptly represents the mass audience. The objective is to unveil the full fury of the Pushpa: The Rule trailer in a location where the viewers can truly connect with the on-screen drama and energy, and Patna's vibrant mass audience seemed to fit the bill perfectly.
In a reaction to the team's decision, veteran actor Shatrughan Sinha chimed in on the news. While his statement didn't explicitly disclose his take on the trailer's upcoming release in Patna, the choice, by itself, bodes well for fans of the Pushpa franchise. Considering the overwhelming response to the first movie in the series and the surmounting expectations for the sequel, the selection of Patna for the grand launch could play a significant role in determining its overall success.
This calculated strategy to engage with a mass audience in an unconventional setting might just bear positive results in terms of how well Pushpa: The Rule is accepted by audiences upon its release. After all, movie enthusiasts usually expect big, expensive, and often flashy launches, which is exactly the perception that the team may be looking to avoid in favor of getting in touch with the spirit of their viewers.