What's Next in Beauty? Find Out the Jaw-Dropping Trends Set to Dominate the Industry

CHICAGO--(BUSINESS WIRE)--Sep 12, 2024--The world of beauty is constantly evolving, and with the latest innovation report from NielsenIQ (NIQ), we now have a glimpse into the future of the industry. The new Global Beauty Innovation Report uncovers the trends that are set to revolutionize the way we approach beauty, from sustainability to inclusivity, and everything in between.

One of the key takeaways from the report is the growing importance of sustainability in the beauty industry. Consumers are increasingly looking for products that are not only effective but also environmentally friendly. According to the report, 75% of consumers are more likely to choose a brand that is environmentally responsible. This shift towards sustainability is driving innovation in the industry, with companies developing new products and packaging that are designed to minimize waste and reduce their carbon footprint.

Another trend that is on the rise is the demand for inclusivity in beauty products. Consumers want to see themselves reflected in the products they use, and brands are responding by launching more diverse product lines. The report found that 70% of consumers believe that inclusivity is an important factor when choosing a beauty brand. This demand for inclusivity is driving innovation in areas such as skin tone matching, with companies developing new technologies to create a wider range of shades.

The report also highlights the importance of digital transformation in the beauty industry. With the rise of social media, consumers are now more connected than ever before, and beauty brands are using this to their advantage. The report found that 60% of consumers use social media to research beauty products, and 55% of consumers have purchased a beauty product online. This shift towards digital is driving innovation in areas such as e-commerce, with companies developing new online platforms and personalized shopping experiences.

Other trends highlighted in the report include the growth of the wellness and self-care movement, the importance of product claims and certification, and the impact of social media influencers on the beauty industry.

'The Global Beauty Innovation Report provides a unique insight into the trends that are shaping the beauty industry,' said a spokesperson for NielsenIQ. 'By understanding these trends, beauty companies can stay ahead of the curve and develop innovative products and experiences that meet the changing needs of consumers.'