For over three decades, Carol's Daughter has been at the forefront of the natural hair movement—championing self-love and the beauty of our textures with every campaign and product rollout. Now, the brand is making a significant shift, returning to its independently-owned roots. This move marks a new chapter in the company's history, one that is poised to reignite the passion and commitment to the brand's founding principles.
Founded by Lisa Price in 1993, Carol's Daughter started as a small business operating out of Price's home. With a focus on creating products that catered to diverse hair types and textures, the brand quickly gained popularity. Over the years, Carol's Daughter has become synonymous with the natural hair movement, empowering millions of people to embrace their natural beauty.
The decision to return to its independently-owned status is seen as a strategic move to refocus on the brand's core values and mission. By shedding the constraints that can come with external ownership, Carol's Daughter aims to innovate and respond more agilely to the evolving needs of its loyal customer base. This shift also underscores the brand's commitment to community and its dedication to fostering a culture of inclusivity and acceptance.
As a pioneer in the natural hair care industry, Carol's Daughter has been instrumental in shaping the conversation around beauty standards and self-acceptance. The brand's campaigns have consistently celebrated the diversity of hair textures and types, promoting a message of love and acceptance. With its return to independent ownership, fans of the brand can expect even more passionate advocacy for the beauty of natural hair.
The future of Carol's Daughter is exciting, with plans to expand its product lines, enhance customer engagement, and further its community outreach programs. By regaining control over its destiny, the brand is poised to deepen its connection with its audience, drive innovation, and continue its legacy as a leader in the natural hair care movement.
This significant announcement is met with anticipation and excitement from the natural hair community and beyond. As Carol's Daughter embarks on this new journey, it reaffirms its position as a beacon of empowerment and a symbol of the beauty found in diversity and individuality. The brand's return to its independently-owned roots is not just a business move; it's a testament to the enduring power of passion, commitment, and the unwavering belief in the beauty of all hair types and textures.