LONDON (Reuters) - In a stunning move, Tag Heuer has announced its partnership with the Liberty Media-owned Formula One, solidifying its position as the official timekeeper of the prestigious racing series, a title previously held by Rolex.

This unexpected shift marks the beginning of a new 10-year partnership between Tag Heuer and French luxury giant LVMH, signaling a significant change in the landscape of Formula One.

As the world of motor racing continues to evolve, the importance of precision and accuracy has never been more paramount. With Tag Heuer at the helm, fans can expect a heightened level of sophistication and elegance, as the brand is renowned for its exceptional timekeeping capabilities and sleek designs.

The partnership is set to kick off this season, with Tag Heuer replacing Rolex as the official timekeeper. This change is anticipated to bring a fresh wave of excitement to the sport, as the Swiss watchmaker brings its unique blend of style and innovation to the table.

Rolex, which has been a long-standing partner of Formula One, will undoubtedly be missed, but the introduction of Tag Heuer is expected to usher in a new era of collaboration and creativity. With LVMH backing the venture, the possibilities for growth and development are endless, and fans are eagerly anticipating the impact this new partnership will have on the world of motor racing.

As the season gets underway, all eyes will be on Tag Heuer and its ability to deliver high-quality timekeeping, while also bringing a touch of luxury and glamour to the sport. With its rich history and commitment to excellence, Tag Heuer is poised to make a lasting impression on Formula One, and the world of motor racing will never be the same again.