Founded in 1964, Jonak, a family-owned Parisian shoemaker, has finally set foot in Asia with its first store launch in Hong Kong’s upscale K11 Musea mall.
The brand, renowned for its simple yet chic footwear designs that epitomize Parisian elegance, is all set to delight city girls with a local hunger for affordable luxury. At the helm of this iconic shoemaker are Marcel and Lisa Nakam, the founders’ grandchildren, who are committed to carrying forward the legacy of their ancestors.
“Hong Kong was a natural choice for our first store in Asia,” said Marcel and Lisa in a joint statement. “We recognize a significant appetite in this market for our brand of affordable luxury and are thrilled to bring a taste of Parisian chic to this fashion-forward city.”
Jonak, which boasts over five decades of shoemaking expertise, aims to offer customers a chance to experience the authentic Parisian lifestyle through its designs. The brand takes pride in crafting high-quality, timeless pieces that embody the essence of French style, perfected over generations.
At the K11 Musea store, visitors can expect an immersive experience that combines Jonak’s commitment to quality, style, and customer service. The store boasts an elegant and modern design aesthetic, creating a perfect setting for customers to explore the brand’s offerings and learn more about its heritage and craftsmanship.
“We are committed to creating a unique shopping experience that resonates with our customers’ desire for style, quality, and affordability,” said Marcel and Lisa Nakam. “Our goal is to establish Jonak as a go-to destination for those seeking luxury footwear at an affordable price point, without compromising on quality or style.”
With its debut in Asia, Jonak is poised to capitalize on the region’s growing appetite for affordable luxury footwear. The brand is set to revolutionize the footwear landscape with its classic designs, top-notch quality, and competitive pricing, catering to the discerning tastes of fashion-conscious consumers in Hong Kong and beyond.