In an age when name, image and likeness (NIL) deals for college athletes have turned rosters into revolving doors, so that you barely know who’ll be the quarterback next season, fans may be wondering what’s next. Rus Bradburd’s novel “Big Time” may contain the satirical answer. Welcome to Coors State University in Colorado, where the athletic department is reeling from the effects of the new rules. The novel delves into the world of college sports, where athletes are treated like commodities and their worth is determined by their ability to generate revenue.
The book follows the story of the Coors State University athletic department as they navigate the complexities of the new rules. With the ability to profit off their name, image, and likeness, athletes are now more empowered than ever before. However, this newfound freedom has also created a system where athletes are constantly looking for better deals, and loyalty to their school is no longer a guarantee. The novel satirically explores the consequences of this system, where coaches are forced to adapt to a new reality where their star players may be gone in a matter of months.
The novel raises important questions about the state of college sports and the impact of the new rules on the athletes, coaches, and schools. As the lines between amateur and professional sports continue to blur, it’s unclear what the future holds for college athletics. Will the new rules lead to a more equitable system where athletes are fairly compensated for their talents, or will they create a system where only the richest schools can compete? “Big Time” offers a satirical take on these questions, providing a humorous and thought-provoking look at the world of college sports.
Rus Bradburd’s novel is a must-read for anyone interested in the world of college sports. With its unique blend of humor and social commentary, “Big Time” is sure to resonate with fans and non-fans alike. As the college sports landscape continues to evolve, this novel provides a timely and entertaining look at the consequences of the new rules. So, if you’re wondering what’s next for college sports, look no further than “Big Time”.